Lifestyle & Personal
Brand Photography
BY MELISSA ARLENA

5 Tips for Improving Your Fort Lauderdale Personal Brand

A personal brand is a combination of skills, expertise, and personality and how you present them on different platforms is important. For entrepreneurs, a personal brand is everything, but how do you know if you’re doing enough? Here are a few ways that you can boost your Fort Lauderdale personal brand.

Fort Lauderdale Personal Brand

Get Specific

To really make your Fort Lauderdale personal brand stand out, you need to define it. Jot down what you’re passionate about, what you are known for and what your areas of expertise are. Be as specific as possible. For example, saying that you’re good at baking is too general. Having a niche focus will ensure that people truly believe that you know what you’re talking about.

Fort Lauderdale Personal Brand
Fort Lauderdale Personal Brand

Keep Your Profiles Consistent

If you are present on several different online platforms, it’s important to make sure that your profiles are consistent. Use the same photo, bio, and graphics across all of your profiles so that people will instantly recognize you. If you have made a point of creating profiles on social media, be active on a consistent basis as this will show that you’re trustworthy and reliable.

Fort Lauderdale Personal Brand

Share Your Knowledge

Seek out opportunities to write and share your expertise. Finding industry related websites and newsletters that you can contribute to will not only spread the word about what you have to offer but showcase your knowledge on a particular topic too. If you don’t already, it may also be a good idea to create your own blog that you can write for on a weekly basis.

Fort Lauderdale Personal Brand
Fort Lauderdale Personal Brand

Engage with Your Audience

Networking is a crucial part of growing your personal brand, which is why engaging with people both online and offline on a regular basis is a must. Whether you participate in discussions on forums or attend networking events, you will be showing people that you are out there, interested, and engaged. The more you connect with people in an authentic way, the more quickly they will recommend you to others.

Fort Lauderdale Personal Brand

Speak at Events

If you feel confident enough to speak in front of an audience, keep an eye out for speaking engagements in your area. Speaking at events will help you build rapport with your audience and give you the opportunity to network afterward too. Just be sure that you have a professional headshot and branded photos to send with your bio and that your website is looking good before you start sending traffic there.

Fort Lauderdale Personal Brand
Fort Lauderdale Personal Brand

Hi there and thank you for stopping by! I’m Melissa Arlena a lifestyle and personal branding photographer specializing in helping creatives, entrepreneurs and small businesses in South Florida take their brand to the next level visually. If you are interested in talking with me more about your own Miami personal branding portraits, let’s connect. Not quite ready, but know you want to keep me in your back pocket? No problem! Follow me on Instagram and let’s be friends!

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    Melissa Arlena:

    Hello & Welcome! I'm a South Florida personal branding photographer for creatives, entrepreneurs and small businesses. I love helping clients take their business images from meh to WOW!

     

    I work with clients from Miami, Fort Lauderdale, West Palm Beach, Boca Raton and more.

    Fun Facts:

    Favorite movie:

    The Princess Bride

    Favorite Food:

    Cheesecake

    Go-To drink order:

    Rum & Coke

    Lifestyle & Personal
    Brand Photography
    BY MELISSA ARLENA

    Lifestyle and Personal Brand Photography in Miami, Fort Lauderdale, West Palm Beach and South Florida.