Lifestyle & Personal
Brand Photography
BY MELISSA ARLENA

How to Protect Your Boca Raton Personal Brand on Social Media

First impressions happen in the blink of an eye. Whether it’s face to face or over social media, people will quickly and easily form an opinion about your Boca Raton personal brand based on what they see. The reality is that social media plays a major role in how people perceive us online. Even more so when you’re trying to build or run a business.

If you want to make sure that social media doesn’t damage your Boca Raton personal brand, here are a few guidelines that you can follow.

Boca Raton Personal Brand

Reserve Your Handles and Domains

Even if you aren’t using certain social media platforms just yet, it’s best to reserve your handles as soon as you can – the same goes for your domain. If you are just getting started on social media, try and have the same handle, or at least similar handles, across all platforms.

Boca Raton Personal Brand
Boca Raton Personal Brand

Perfect Your Bio

An inconsistent bio is not going to do your personal brand any favors. The best thing you can do is turn your elevator pitch into a bio and to ensure that you’re using the same bio across all platforms. You also want to have professional headshots taken to create a good and lasting first impression.

Boca Raton Personal Brand
Boca Raton Personal Brand

Think Twice about Your Content

Be selective about the content and social media posts that you publish. Everything you post online has the potential to be stuck online forever. It will forever be associated with your personal brand. Consider the words as well as the images you will be using – are they a true representation of your personal brand?

Boca Raton Personal Brand
Boca Raton Personal Brand

Be Consistent

If you want to market your personal brand online, consistency is key. You can’t post something whenever the mood strikes, not if you want to build trust and a sound reputation. Plan your social media posts and blog posts so that your audience is hearing from you on a regular basis.

It’s also important to keep an eye on comments and to engage with your audience in a meaningful way. Social media can be a powerful personal branding tool but only if you are committed to keeping your profiles updated and are staying consistent and engaged.

Boca Raton Personal Brand
Boca Raton Personal Brand

Hi there and thank you for stopping by! I’m Melissa Arlena a lifestyle and personal branding photographer specializing in helping creatives, entrepreneurs and small businesses in South Florida take their brand to the next level visually. If you are interested in talking with me more about your own Miami personal branding portraits, let’s connect. Not quite ready, but know you want to keep me in your back pocket? No problem! Follow me on Instagram and let’s be friends!

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    Melissa Arlena:

    Hello & Welcome! I'm a South Florida personal branding photographer for creatives, entrepreneurs and small businesses. I love helping clients take their business images from meh to WOW!

     

    I work with clients from Miami, Fort Lauderdale, West Palm Beach, Boca Raton and more.

    Fun Facts:

    Favorite movie:

    The Princess Bride

    Favorite Food:

    Cheesecake

    Go-To drink order:

    Rum & Coke

    Lifestyle & Personal
    Brand Photography
    BY MELISSA ARLENA

    Lifestyle and Personal Brand Photography in Miami, Fort Lauderdale, West Palm Beach and South Florida.