Headshots & Personal
Brand Photography
BY MELISSA ARLENA
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How to Prepare for Your Miami Personal Branding Photoshoot

Whether you’re a freelancer, an influencer, or a small business owner, creating an authentic personal brand is crucial to your success and growth. Your personal brand is what sets you apart from all the rest and what keeps people coming back to you again and again. There’s so much that goes into creating a gorgeous personal brand, but your personal brand photos should be at the forefront of your mind. Here are a few ways you can get the most out of your Miami personal branding photoshoot:

Miami Personal Branding Photoshoot

Write down your story

Create a strong personal connection with your audience by telling them a story. Take a moment to write down who you are, why you do what you do, and what you have to offer potential clients. Building your personal brand isn’t about putting on a new personality — it’s about sharing the things that make you uniquely you in a calculated, beautiful way.

Miami Personal Branding Photoshoot

Come up with a vision for your Miami personal branding photoshoot

What describes your personal brand? What do you want your personal brand to look like? Is it bright, fun, young, quirky, and refreshing? Artistic, moody, minimalist, cool, and enigmatic? Professional, sophisticated, intelligent, trustworthy, and revolutionary? Think about those things first before moving forward.

Miami Personal Branding Photoshoot

Consult with your personal brand photographer

Let your photographer in on your vision for your photoshoot and for your brand itself. Make sure your photographer understands your story, your values, your image, and your personality. That way, your photographer will be able to prepare as well — choosing location, light, and shooting style accordingly.

Miami Personal Branding Photoshoot

Look your best

Consider hiring a professional hair/makeup artist for your personal brand photoshoot. A pro will be able to help you really shine in front of the camera and accentuate your best features, all while making sure you come across the way you want to. When it comes to wardrobe, choose an outfit that will make you feel confident and assist in telling the story of who you are. Once you’ve done the work to know the story you’re trying to tell and the vision you’re striving to create, your personal brand photoshoot will fit right into place. If you feel prepared, confident, capable, and beautiful, all of those qualities will shine through in your photos and help refine your brand.

Miami Personal Branding Photoshoot

Miami Personal Branding Photoshoot


Hi there and thank you for stopping by! I’m Melissa Arlena a lifestyle and personal branding photographer specializing in helping creatives, entrepreneurs and small businesses in South Florida take their brand to the next level visually. If you are interested in talking with me more about your own Miami or Fort Lauderdale headshot or personal branding photoshoot, let’s connect. Not quite ready, but know you want to keep me in your back pocket? No problem! Follow me on Instagram and let’s be friends!

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    Melissa Arlena:

    Hello & Welcome! I'm a South Florida personal branding photographer for creatives, entrepreneurs and small businesses. I love helping clients take their business images from meh to WOW!

     

    I work with clients from Miami, Fort Lauderdale, West Palm Beach, Boca Raton and more.

    Pinterest link for miami headshots
    instagram link for miami headshot photographer
    Email link for miami headshots

    Fun Facts:

    Favorite movie:

    The Princess Bride

    Favorite Food:

    Cheesecake

    Go-To drink order:

    Rum & Coke

    Headshots & Personal
    Brand Photography
    BY MELISSA ARLENA

    Personal Brand Photography & Headshots Fort Lauderdale , Miami, Boca Raton, Coral Gables, West Palm Beach and South Florida.

    instagram link for miami headshot photographer
    Pinterest link for miami headshots
    Email link for miami headshots